The Need to Sacrifice
The fundamental message repeatedly conveyed to Americans of all ages was "This war requires your sacrifice--business as usual will not result in victory." Americans adjusted to rationing, to conserving, and to what we now call recycling, as Boy and Girl Scouts, service clubs, and organizations like the American Legion collected paper, rags, used clothing, scrap metal, and fats in reoccurring drives. Ubiquitous fundraising--for Liberty Bonds & Stamps in WWI, featuring five national drives, and for War Bonds & Stamps in WWII, with seven national drives as well as for the Red Cross and Community (War) Chest--relied heavily on the poster. Patriotism, in short, was about contributing.
POSTERS
Title: "Buy More War Bonds And Stamps"
Title: "Fire Away! Buy Extra Bonds"
Artist: Schreiber
Date: 1944
Sponsor: Treasury Department
Title: "Let 'Em Have It. Buy Extra Bonds"
Artist: B. Perlim
Date: 1943
Sponsor: Treasury Department
Title: "Victory Is A Question Of Stamina: Send The Wheat, Meat, Fats, Sugar: The Fuel For Fighters"
Artist: Harvey Dunn
Date: 1917
Sponsor: United States Food Administration
Title: "I'll Carry Mine, Too! Trucks And Tires Must Last Till Victory!"
Artist: Sarra
Date:1943
Sponsor: Office of Defense Transportation
Title: "Have You Really Tried To Save Gas By Getting Into A Car Club?"
Artist: Harold Vonshmidt
Date: 1944
Title: "Me Travel? Not This Summer. Vacation At Home"
Artist: Albert Dorne
Date: 1945
Sponsor: Office of Defense Transportation
Title: "Save Your Cans, Help Pass The Ammunition... Prepare Your Tin Cans For War"
Artist: McClelland Barclay
Sponsor: War Production Board - Salvage Division
Title: "Help Bring Them Back To You! Make Yours A Victory Home"
Artist: Criss
Date: 1943
Sponsor: Office of War Information